What we do

We are a simplicity consulting and training business which simplifies organisations by eliminating unnecessary complexity.

We maximise the amount of low value work not done. We kill unnecessary internal complexity to create simple, smart and agile organisations which: Innovate more, Grow quicker, Change faster and Employ better engaged people  

Our clients do more of what really matters, by stopping what does not.

Why Stop.?

Because what you don’t do, does matter.

We’ve been there. Days filled with mundane meetings. Evenings when email never ends. Nights filled producing slide decks nobody looks at. Frustration chasing a sign-off. Time wasted following a process which should have been a conversation.

We believe life is too short and the world moving too fast for Organisations and their People to be wasting valuable time and energy on low value work which makes no difference.

So, we started Stop.

Our Mission

Our mission is to help Organisations and their People do bigger, better things – the things which really matter.

In Organisations, bigger and better things are the Purpose (the Organisation’s reason for existing) and the Strategy (how the Organisation achieves its Purpose).

Despite incredible technological advances, People are feeling increasingly time poor, overwhelmed and busy. Organisations (and Societies) are facing a productivity crisis. We believe this crisis is underpinned by time lost to activities which make an immaterial difference to Purpose and Strategy.

Rather than simply working harder to achieve more, we want Organisations and their People to consider what they do, how they do it and why. Specifically, we want them to find things which can be stopped and things which can simplified.

As goes the rule of opportunity cost: to do more of what really matters, there’s a need to do less of what does not.

If we can stop and simplify the things that don’t matter, we’ll create more space for the things that do.


How we do it

Simplicity [by subtraction]

The basic theory of opportunity cost: To do more of one thing [+], you need to do less of something else [-].


Except for the highest value, game-changing activities (those things which really matter), organisations should seek a minimally viable way

Simplification is a perpetual process. Organisations naturally create complexity. This process has been designed to be completed regularly.

The toolkit

All Stop. products are based on a 3 part toolkit.

Inspired by: Design Thinking, Kaizen, Lean Six Sigma, Positive Psychology, Systems Thinking, Zen Buddhism.

Click here to learn about our services.


Want to talk? Drop us an email.


Why it works

Simplify real complexity. We address live issues in real time. No time or place for the hypothetical.
People want simple. We harness that innate desire to sell and drive simplicity.
Sources over symptoms. We solve complexity problems at the root cause, not at the symptom.
Test test test. We know small experiments can make a big difference.
New thinking, new doing. We shift mindsets, behaviours and habits to enable simplicity.

Our experience

Equipped with a background from Accenture, Mind Gym and Simplicity Consulting, the team at Stop. has unique experience of successfully changing organisations.

Such is our belief in the impact of our work, we offer results-based payment.

Who we have helped

Featured Articles
"Stop. helped us simplify our working practices by instilling a real sense of energy and enthusiasm in our people, a fast pace of experimentation and a clear focus on the implementation of practical solutions."
Ken Smith, Head of Group Accounting and Reporting, AXA UK
"We asked Stop. to work with our senior team. Their approach was simple, direct, down-to-earth and evidence-based. They rapidly understood our culture and tremendous fun was had along the way!"
Fiona Dent, Managing Director, Time Inc. (UK)
"They helped us simplify an important part of our operation with their inclusive approach and enthusiasm to make a difference. I look forward to having the opportunity to work with them again in the future."
Fiona Gibson, Group HR Director, Highland Spring

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